李璐，女，青岛大学新闻学系助理教授。本科就读于华中师范大学，2011-2012年就读于英国利兹大学，国际传播专业，获硕士学位。2014-2017于韩国成均馆大学攻读博士，获博士学位，专业方向为新闻与大众传播。期间担任成均馆大学传媒文化研究所BK21助理研究员，成均馆大学新闻放送系助教。2017年加入韩国广告与公关协会(KADPR)，新闻与大众传播教育协会(AEJMC)。

主要研究方向为新媒体研究，传媒经济与经营，受众行为研究，文化、传媒产业研究。

代表性学术成果

论文

1. Lu Li (04/30/2017). Social Distance of Affective Advice: The Role of Construal Level in Acceptance of Rational and Emotional Advice. Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
2. Lu Li, Byeng Hee Chang. (08/09/2017). Film and Music content curation: the effect of trust and risk on usefulness. 2017 Annual Conference of AEJMC. Chicago, USA. Lu Li. (12/19/2015).
3. Lu Li. (05/19/2017). Leftover women: the media and peer pressure on the unmarried women in China. Korean Society for Journalism & Communication Studies, 2017 Annual spring conference, Jeju, Korea.
4.Lu Li, Byeng-Hee Chang. (01/12/2017). Rising of New Mobile Service—the Niche of Mobile Instant Messaging and Short Messaging Service. 25th International Conference on Business, Economics, Social Science & Humanities, Singapore.
5. Lu Li. (12/02/2016). Examining the Users’ Continuance Intention to Play AR Game：Interaction and Presence with Flow Experience. Korean media management association, 2016 Annual conference, Seoul, Korea
6.Lu Li. (10/29/2016). Personalized recommendation systems in online shopping: comparing automatic recommendation and manual recommendation. Presented to 2012 International Media Management Academic Association, Seoul, Korea.
7.Lu Li. (10/28/2016). Social Distance and Affective Advice: Processing Rational and Emotional Advice in the Construal Level Theory. The convergent research society among humanities, sociology, science, and technology, 2016 Annual Autumn Conference, Gyeongbuk, Korea.
8. Lu Li. (10/15/2016). User interaction and flow experience in live-streaming video. Presented to 2016 International Forum on New Media, Shanghai, China.
9. Lu Li.  (08/26/2016). Effects of Consumer-Generated Advertising: The Role of Source Credibility and Product Involvement. Korean entertainment association, 2016 Annual conference, Seoul, Korea
10. Lu Li. (04/22/2016). Synchronous Viewing and Asynchronous Viewing: The Effects of Sociability, Usability, and Entertainment on Attitude toward Online Social Watching. Korean Association for Broadcasting & Telecommunication Studies, 2016 Annual spring conference, Jeonju, Korea
11.Lu Li. (12/19/2015).웹소설의지불의사영향요인: 중국독자의이용행동, 이용활성도, 개인소득을중심으로. Korean entertainment association, 2015 Annual conference, Seoul, Korea

课题项目

2018.1~至今， 基于解释水平理论的沂蒙精神传播与融入研究。 山东省社会科学规划研究项目
2015.7~2015.11. A study of cultural content taste for effectively exploring Hallyu.Korea Foundation for International Culture Exchange (KOFICE), * assistant researcher